 If the thought of attending a business networking event brings you out in a cold sweat, we are here to convince you with a little prep and our top tips you will soon be mingling with ease.
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 You’ve created a product or service you are really proud of and now it’s time to start telling the world all about it.
But before you can begin there are a hefty number of marketing options to wade through before you can work out the right course of action. If marketing isn’t your field, then it can feel a little overwhelming, especially with all of the acronyms and jargon you need to decode first. So, we have come up with a quick guide to some of terms that we are often asked about to help give you a head start.  We all have those days where however much we love our work, finding the motivation to plough through the to do list is a struggle.
A dip in motivation can present in lots of ways. Maybe you find yourself flitting from one task to another without finishing anything, or you get lost scrolling through social media when there are other more urgent matters you need to attend to. Left unaddressed, this kind of behaviour could have a serious impact on your small business. But thankfully there are some easy steps you can take to help you kick start your motivation and focus.  Planning to make the most of the lull between Christmas and New Year by conquering all those niggly jobs you don’t usually get round to? The biggest mistake that people in this position make is assuming that they can achieve way more than is humanly possible!
So, we have come up with some ideas for the best ways to make use of these traditionally quieter few days, or indeed any lull you may experience during the year.  Making sure your social media is fresh and up to date can feel like feeding a hungry animal. As soon as you have done one post it’s time to start thinking about the next one.
But with a little thought and our handy ideas prompt you will be posting like a pro in no time! Whether you like it or not, social media is pretty much an essential for small businesses these days, with customers expecting you to have a presence.  Running a small business can be all consuming, especially when you are just starting out without a support team around you to help take the strain.
Often it can feel like there just aren’t enough hours in the day to get everything done, especially if time management isn’t one of your strengths. So, to make life a little easier we have come up with our top ten tips to help you to plan your time wisely.  Ever find yourself awake in the middle of the night worrying about all of the fiddly admin jobs you need to complete?
 Have you ever taken the time to test what happens if you search for your products/service in Google?
 First impressions count. It’s something we have all heard time and again, the main reason being because it is true!
So, when it comes to the design of your marketing material, it makes sense to present your small business in the very best way possible, as for many this will form their first impression of who you are and what you do.  Many people dream of starting their own small businesses, attracted by the freedom to mould their future or driven by a passionate belief in a product or service they have devised.
 Attracting and keeping hold of customers is what all small businesses are looking to do. To be successful in this aim your customer experience needs to be top notch.
So, what can you do to make sure that your customers enjoy doing business with you and come back for more?  Making the most of your website can be key to the success of your small business.
And the good news is there are a number of relatively small tweaks you can make to boost the performance of your site, in turn increasing the number of visits you receive and sales you make.  In a year that has been like no other, small businesses in particular have been truly put to the test. While sadly some have not made it through, many have learnt to adjust to ever changing circumstances and not just survive but thrive. So, what lessons can we learn from these successful small businesses?
 Never has the ability to sell your products online been more important.
Even when the country went into full lockdown, online stores were able to continue to trade. And, with the Covid crisis likely to continue for some time, more people are turning to the internet when they need to make a purchase. If you are not already set up to sell online, now really is the time to do it, and there are a number of options available depending on the size of your business and the product you are looking to sell.  In just a matter of weeks the transition period for the UK's exit from the European Union will come to an end, with a host of new rules coming into force from January 2021. Is your small business ready?
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