 Attracting and keeping hold of customers is what all small businesses are looking to do. To be successful in this aim your customer experience needs to be top notch.
So, what can you do to make sure that your customers enjoy doing business with you and come back for more?
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 Making the most of your website can be key to the success of your small business.
And the good news is there are a number of relatively small tweaks you can make to boost the performance of your site, in turn increasing the number of visits you receive and sales you make.  In a year that has been like no other, small businesses in particular have been truly put to the test. While sadly some have not made it through, many have learnt to adjust to ever changing circumstances and not just survive but thrive. So, what lessons can we learn from these successful small businesses?
 Never has the ability to sell your products online been more important.
Even when the country went into full lockdown, online stores were able to continue to trade. And, with the Covid crisis likely to continue for some time, more people are turning to the internet when they need to make a purchase. If you are not already set up to sell online, now really is the time to do it, and there are a number of options available depending on the size of your business and the product you are looking to sell.  In just a matter of weeks the transition period for the UK's exit from the European Union will come to an end, with a host of new rules coming into force from January 2021. Is your small business ready?
 If you are looking to sell your products online, investment in decent photography is something you will not regret.
Unlike going into a physical shop, the customer is unable to pick up your product and take a closer look. But with good imagery you can help them to get a better understanding of what they are purchasing.  It can be tough for small businesses to decide where to channel their energy when it comes to social media.
Often Facebook and Twitter are seen as the default options. But it is certainly worth taking the time to consider whether other social media channels would work better for you. Pinterest is a great example. Many small businesses don’t dismiss it as such - they don’t even consider using it in the first place. SBG is here to tell you why you should think again!  So you think it’s not worth investing in a social media presence for your small business? Think again!
Social media can be a fantastic way to strengthen your relationship with customers, increase sales and boost your brand. Admittedly it’s no magic wand - like all good things it takes a bit of work to start reaping the rewards.  To say 2020 has been a trying time for businesses big and small is somewhat of an understatement.
It is hard to imagine anyone was truly ready for what we have all had to face - everyday life has been turned on its head. And now with lockdown beginning to ease, it is all change again and the need to respond to changing markets and customer requirements is at the front of all our minds. So, are you ready for the next step back to some kind of normal?  It takes guts and vision to strike out on your own and start a small business. No longer do you have the network of support offered by colleagues, managers and all the other people who help make a workplace function.
At the beginning at least, you can find yourself taking on many different roles, from accounts to distribution, social media to planning your vision for the future. In time, depending on your specific business, you may start to employ others to share the load, which brings its own challenges. And that’s not even mentioning all of the questions you face over financing your venture!  Last month we published part one of our guide to creating a killer website. Read on for more need to know advice....
 Although working from home is not an option open to all businesses, for some it can mean little change from the norm. There are so many tools which help make the transition to home working easier.
 The Government has announced a raft of different measures to help businesses financially during the Covid-19 crisis. The main measures are set out below, along with links to where you can find out more.
 Creating a website for your business can seem like a daunting task.
But as one of the most important ways of reaching customers in today’s world, it may be the best thing you can do to take your business to the next level. With the help of our useful tips, and a little bit of planning you will soon be well on your way.  The start of a new year is a great time to think about where you want your business to be heading, and how you are going to get there.
But as with many new year’s resolutions, it’s often hard to keep the promises you make to yourself on 1 January and maintain momentum throughout the year. In the same way that many gym memberships will already be going unused, or pledges to quit smoking fallen by the wayside, the goals small business owners set for themselves can slide after just a few weeks, too. So what can we all do to make sure the targets we are setting for our businesses are the right ones, are achievable and are going to be embedded into the way we work in the future? |
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