In a year that has been like no other, small businesses in particular have been truly put to the test. While sadly some have not made it through, many have learnt to adjust to ever changing circumstances and not just survive but thrive. So, what lessons can we learn from these successful small businesses?
Never has the ability to sell your products online been more important.
Even when the country went into full lockdown, online stores were able to continue to trade. And, with the Covid crisis likely to continue for some time, more people are turning to the internet when they need to make a purchase.
If you are not already set up to sell online, now really is the time to do it, and there are a number of options available depending on the size of your business and the product you are looking to sell.
If you are looking to sell your products online, investment in decent photography is something you will not regret.
Unlike going into a physical shop, the customer is unable to pick up your product and take a closer look. But with good imagery you can help them to get a better understanding of what they are purchasing.
It can be tough for small businesses to decide where to channel their energy when it comes to social media.
Often Facebook and Twitter are seen as the default options.
But it is certainly worth taking the time to consider whether other social media channels would work better for you. Pinterest is a great example. Many small businesses don’t dismiss it as such - they don’t even consider using it in the first place.
SBG is here to tell you why you should think again!
So you think it’s not worth investing in a social media presence for your small business? Think again!
Social media can be a fantastic way to strengthen your relationship with customers, increase sales and boost your brand. Admittedly it’s no magic wand - like all good things it takes a bit of work to start reaping the rewards.
It takes guts and vision to strike out on your own and start a small business. No longer do you have the network of support offered by colleagues, managers and all the other people who help make a workplace function.
At the beginning at least, you can find yourself taking on many different roles, from accounts to distribution, social media to planning your vision for the future.
In time, depending on your specific business, you may start to employ others to share the load, which brings its own challenges. And that’s not even mentioning all of the questions you face over financing your venture!
Last month we published part one of our guide to creating a killer website. Read on for more need to know advice....